There's a pattern happening across the software industry right now.
AI is making it cheaper to build products, cheaper to run support, cheaper to operate. And most companies are using that to do one thing: increase their profit margins.
The CEO of the firm that owns SimplePractice said it publicly. He talked about using AI to push operating margins from 25% to 40% and beyond. Reducing development costs. Deflecting 60 to 90 percent of customer support calls. Turning what's called the "Rule of 40" into the "Rule of 70."
That's not a secret. That's the strategy.
I've seen personally how easily this can happen.
Investors acquire a product that people depend on. Then, instead of investing in the product, they focus on extracting value. Prices go up. Support gets cut. Innovation slows down. The product stagnates. And customers are stuck, because switching means losing years of data and workflows.
I've seen it stifle innovation firsthand. Good products turn into cash machines that nobody wants to use but everyone has to.
We chose the opposite.
At Practice Vault, AI makes us more efficient. That's a fact. We build faster, we test more, we operate leaner. But instead of pocketing that efficiency as margin, we pass it to our customers.
That's why we can offer what we offer at the price we offer it.
Lower prices. Not because we cut corners — because AI genuinely makes it cheaper to build great software. And we think the people using it should benefit from that, not just the people owning it.
This is how competition is supposed to work. Whoever offers the best value wins. Not whoever squeezes the hardest.
That's our model. And we're not changing it.